A note from our founder
Sup! - I'm Ben. I'm a simple man and a self-proclaimed powderhound. In September 2020, I drew a logo in the dirt in the heart of Jackson Hole, and started what would become Superior.
I've been obsessed with snow for 15 winters, 8 in Utah. In 2014 I was involved in a night skiing accident.
I was hit at ~40mph by an out-of-control skier coming downhill at Blue Mountain Resort, PA. A double eject and a quick "Sorry, didn't see you there!" shifted the path of my life. A true butterfly effect.
The injury (dislocated shoulder), and resulting surgery derailed my athletics career; and is something that I still deal with to this day - on & off the mountain.
Simply put, if this person (that I’ll never know) had a pair of Superior’s, there is no way I would have been hit.
For me, Superior is a commitment to developing best in class optics to prevent skiing accidents, and building an iconic brand in winter sports.
![](http://superiorgoggles.com/cdn/shop/files/Ben_Header_d3c6221d-d71c-48e4-a28d-be336ec4131c.png?v=1669240583&width=3840)
Andrew 'Dutch' aka The Operator
Andrew is a jack-of-all-trades, master of absolutely none, except slope grooming. In the winter he grooms the piste at Alta, in the summer he grooms the putting green.
Dutch has deep experience skiing in LCC, has repped the brand since day 1, packed & shipped orders and has supported some of my more insane design, and general life ideas.
He's been through the ringer. In February '23 - Dutch called me and said "I blew my knee". A couple doctors visits later, and the diagnoses was in: torn ACL. Not a great phone call in middle of the deepest winter on record.
After being blessed with a medical miracle performed by Heiden Orthopedic that summer, he returned to Utah to run a snowcat at Alta, ski way before the doc recommended, and take out the trash.
![](http://superiorgoggles.com/cdn/shop/files/Dutch_Header_fb8da32e-adda-4824-84e1-e596a2aa40cf.png?v=1669231222&width=3840)
![](http://superiorgoggles.com/cdn/shop/files/Superior_Signature.png?v=1669930333&width=1500)